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Digital Media Planning & Buying


Making the most of every channel

Our digital media planning and buying team figures out how, when and where to reach consumers in the most relevant environments for our clients. At Next Digital, we identify platform-agnostic synergies across paid, owned and earned media, integrating media in the creative process, optimizing the digital marketing mix and developing attribution models to measure the return on media spend – all at once.

The right eyeball at the right time

Successful online planning isn’t just about getting eyeballs. It’s about getting the right ones to notice you with the right message at the right time. So we combine search engine marketing (SEM), paid social and display media into one team, which helps us advise clients on which media to buy for optimum ROI. It also allows us to use data to identify people with intent, and speak to them as they move around the web.

An integrated approach

Planning and buying both encompass a constantly evolving ecosystem of bought, earned and owned media. Our holistic approach allows us to integrate all digital channels – including social media – and measure cross-channel influence, both online and off. As a result, we’re more efficient, nimble and capable of editing, adding or canceling a campaign for optimal results.

Measure, optimize, repeat

Giving clients the best ROI is in our DNA. With our measurement and analytics capabilities, we can offer class-leading performance and measure the ROI of every media dollar our clients spend.